How did JIO succeeded in the market and how it is helping graduates?
JIO is hiring for interns|| Internship opportunity at JIO 01
Jio, is commonly known for RELIANCE JIO INFOCOMM PVT LTD, Previously this company used to be in telecommunications based in India and which is a subsidiary of Reliance Industries Limited (INDIA). in this article we are going to discuss about the strategies that are used by this company and how it became dominative in the market.
Attention seeking pricing in the Market:
- Jio initially gained attention by offering free trials to the customers and heavily discounted plans, For instance, I was the one who started using Jio in 2016 which offered me free internet and people who are around me were surprised and even they starting using jio networks besides Airtel, Vodaphone and other cellular network. This created a a pricing war in the Indian telecom market which lasted for 3 years.
- The company aimed to make data and voice services more affordable for the masses compare to other telecom services.
High-Speed Internet Services:
- Jio invested loads of money in 4G infrastructure, providing high-speed data services across the country, which enabled many channels in the market to become popular such as YouTube. Trough this services most of the YouTube channels started booming and created a market that was there never before.
- Jio was able to get lot of profits from the growing market for mobile internet and data-driven applications by concentrating more on Internet services.
Digital Ecosystem in India:
- Reliance Jio tried to to create a comprehensive digital ecosystem by integrating various services such as integrating OTT platforms, DTH services besides internet.
- This included Jio’s own suite of apps for messaging, entertainment, payments, and more, creating a one-stop-shop for users as mentioned above are few examples.
Network Expansion in the country:
- Within no time Jio aggressively expanded its network coverage in India, reaching both urban and rural areas which led to significant growth than their expectations
- This company made an investment in creating a strong network infrastructure to guarantee dependable and extensive connectivity to the customers.
Partnerships and Acquisitions in the market:
- To improve the services & capabilities of JIo started strategic alliances and acquisitions with multiple companies in the market.
- For instance, the acquisition of music streaming service Saavn led to the creation of JioSaavn, Jiocinema offering users a broader range of digital content.
Focus on Customer Acquisition:
- At first, Jio was more concerned with expanding its client base rapidly instead of making short-term financial losses.
- The company aimed to establish a strong market presence and achieve economies of scale over time, over the time it has succeeded and created benchmark in the market.
Creative Marketing to attract audience :
- Jio adopted innovative marketing strategies, leveraging social media and other platforms to create buzz, hype and attract attention of the customers to shift from other cellular networks.
- The “Jio Welcome Offer” and “Jio Dhan Dhana Dhan” are the campaigns for notable examples.
Diversification:
- Other than telecommunications, Reliance Jio diversified its offerings into areas such as e-commerce, home broadband, and digital services as well.
Interning at Jio only for graduates who just passed! 02
Pursuing internship at Jio or any reputable organization can provide numerous benefits for graduates who are desperate to join the employment. For instance, Candidates will be able to get Industry exposure – on how industry works, Learning opportunities, networking with professionals, multiple skills development opportunities, corporate culture understanding, aids in professional developments, Theoretical knowledge with practical exposure and many other numerous benefits. Specific benefits may vary depending on the nature of the internship, the graduate’s role, and the company’s policies. Overall, an internship at Jio can significantly contribute to a graduate’s growth and preparation for a successful career in the telecommunications and technology industry.
Note: Candidates who selected in the internship can expect 30k to 40k of stipend per month and any graduates can apply.